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Still frame from the commercial "Son is Son" directed by Goncalo XZ

Son is Son: 
Founded with Family Values

White Franzi logo with transparent background

GONCALO XZ

Marcelo
Barbas
Pancada
Todd

Teej

2024

YEAR

Commercial

GENRE

The new campaign for Son is Son, a streetwear brand by AC Milan star Rafael Leão. Bear with us on this one!

Mafalda Costa

DIRECTOR

PRODUCER

CINEMATOGRAPHER

STARRING

DIRECTOR 

2024

YEAR

GENRE

Commercial

STARRING

We all know it: the incomparable feeling of sitting in a cinema seat. This commercial dives into how the seat possesses an extraordinary power to transport us to any world and elicit emotions that are unmatched by any other medium.

PRODUCER

Base

CLIENT

DIRECTOR OF PHOTOGRAPHY

Base: The Most Interesting 
Seat in the World

CLIENT

Fashion

CLIENT SON IS SON

The new campaign for Son is Son, a streetwear brand by AC Milan star Rafael Leão. Bear with us on this one!

DIRECTOR  

Goncalo XZ

CINEMATOGRAPHER

Mafalda Costa

STARRING  

Marcelo, Barbas, Pancada, Todd

FOUNDED WITH FAMILY VALUES

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